Citi Mobile iOS App

With the announcement of the forthcoming Apple Watch in Fall 2014, Citi was invited by Apple to become a launch partner for their new hardware. To be able to connect with the Apple Watch, Citi had to build a new iOS native app from the ground up. We redesigned the new watch compatible app with the primary goal of making the UI intuitive for iOS users. From kickoff to launch, the app was designed, coded and tested in 7 months.
Creative Team
Jason Martin, Jodi Leo, Jon Mok, Chris Kennedy, April Ryde, Evinn Quinn, Tiffany Ng, Tom Acker, Ashley Newcomer, Andrea Santoro, Miyoung Lee, Matthew Ortega


Snapshot allows an account holder to quickly view balances and a limited number of transactions for their accounts without needing to log on. The Snapshot view of a user's accounts can either load automatically upon opening the app or appear on a swipe from the log on screen.

Account Ledger

The majority of a user's experience will take place on the account ledger. It provides an overview of the account, but also allows the user to dive deeper into the account's details and transaction activity and perform certain actions such as paying a bill.